- FIRM HOLD - GIOVANNI Wicked Texture The Definition Of Pomade adds wicked separation to any hair style. This styling wax easily washes out and won't strip the natural oils from your hair, leaving you with a wicked look
- DEFINED STYLE - Style hair to the max with GIOVANNI Wicked Texture The Definition Of Pomade. Simply piece this styling wax through damp or dry hair and play away to add separation & texture while defining shine
- COLOR SAFE - GIOVANNI Wicked Texture The Definition Of Pomade is 100% color-safe, nourishing hair with ingredients such as Lavender, Peppermint, and Sage without stripping color
- VEGAN-FRIENDLY & CRUELTY-FREE - GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
- ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance
GIOVANNI Wicked Texture Pomade adds wicked separation to any hair style. This styling wax easily washes out and won’t strip the natural oils from your hair, leaving you with a wicked look. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.